Target reader profiles and focus group

Stereotypical Reader

Lauran- This person would be about 16 or 17 and loves partying and booze. She would possibly like raving and listening to RnB typically Nelly and Rihanna. And also old school and slow jam which come under RnB. She would most likely have blonde hair and stereotypically side swept. She would like modern clothes such as leather jackets and skinny jeans rather than a 60’s look.

Elli- This person would be about the age of 17, who wears hooded tops and baggy jeans quite authentic for the time we are in, which would appear to listen to hip hop and RnB, which are sung by Beyonce and Jay Z and Alicia Keys. She would have long hair with a short fringe and possibly dyed in the colour red. She would be on higher education. Significantly she would be very social, easygoing and funny.

Tara- This teenage girl would have plum coloured hair. She would possibly assume that she rules the world. She would most likely listen to black music e.g. reggae, black rap artists and most of the types of music that comes under RnB.